The Challenge

The key challenge in the Box Live project was to transform it into a powerful, distinctive brand strongly associated with sports. However, the primary challenge extended beyond the visual aspect. It involved the creation of Photoshop templates that, through data importation from an Excel template, allowed any user, regardless of their proficiency in the software, to modify the templates easily. The third challenge was to establish a sub-brand for a betting app affiliated with Box.Live. This sub-brand needed to maintain a visual relationship with Box.Live while also standing out as a distinct entity.