The Challenge

The primary visual challenge in the Beca Cosecha project was to craft an identity that not only captured the essence of the scholarship but also aligned with its mission. The unique approach involved initiating the design process with an illustration from an artist, serving as the cornerstone for constructing the visual identity. This innovative method aimed to seamlessly integrate the artistic element into the overall identity, ensuring it resonated with the core values and mission of Beca Cosecha.